How to build relationships in the sports industry

by frank-stuart
19MAR

In order to manage and promote sporting activities, you need to build relationships in the sports industry. And to effectively build relationships, you need to be a good communicator.

Building relationships does not mean connecting with as many people as possible on LinkedIn (although LinkedIn is a valuable business tool). It means creating lasting, meaningful relationships that get stronger over time. It takes time and effort. With that in mind, here are some tips for effectively building relationships:

Be genuine

Relationships can only flourish if both parties are open and honest, and this also goes for business relationships. Your contacts will appreciate your sincerity, and they will reward your loyalty. There’s no point promising something you can’t deliver, because you will get found out eventually.

Be passionate

If you have a genuine passion in what you’re doing, it will come through. It will show in your commitment to meet clients’ needs, and it will show in your strong work ethic. People will want to deal with you if you can demonstrate that you are a passionate, dedicated operator who gets results.

Be helpful

The value of networking is that you can form mutually beneficial relationships. So if an associate asks you for assistance, be willing to help them, as long as the request is reasonable. This will show that you value the relationship, and it will also mean they will be more willing to help you when you need it. It’s great to have contacts that have expertise you can draw on, but don’t suffocate them with requests.

Be consistent

You’re only as good as your last promotional project. It’s important to complete your work on time and to a high standard. In order to maintain relationships, you need to deliver on the outcome that you and your client agreed on. This will enhance your reputation as a reliable operator.

Be a networker

Your network should never be complete. You should always be on the lookout for new contacts. Use your current contact list as a source for generating more contacts. You can also benefit from sharing your contacts with clients, particularly if they reciprocate.

Be visible

When possible, try to meet your contacts face-to-face. It’s amazing how much your relationship can improve if you make the effort to meet in person. It’s easy to communicate via email and over the phone, but nothing beats face-to-face contact. Strengthening your relationships can only be a good thing.

All these tips require excellent communication skills. Good communication is the key to building relationships. If you think you have the communication skills to prosper in the sports industry, then why not learn more about the sports industry by investigating the sports business courses offered by ACPE

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