What is a managthlete?

by frank-stuart

What is a managthlete? Apart from being a word that’s difficult to pronounce, it refers to a sports management professional; someone who respects the culture and traditions of sporting entities, but is committed to maximising the success of sporting organisations.

It’s easy to see why so many people dream about a career in sports management. It’s an exciting industry that can give you unbelievable access to top athletes and competitions. Of course, it’s more hard-yakka than glitz and glamour, but a sports management role can be intensely rewarding, and eminently enjoyable for any sports lover.

A career in sports management can take you in a number of different directions. Here are a few pathways that a qualification in sports management can lead to:

Event manager

Event managers are charged with the responsibility of putting on and managing sporting events. Depending on the event, you may have a hands-on role, or you may be leading a large team of people. It’s your job to ensure the whole event runs smoothly and all aspects of the event (e.g. scheduling, tickets, catering, amenities, budgeting, advertising) are looked after.

Sports marketer

Sports marketing is big business, and it will continue to grow as more money gets injected into sport. A sports marketer drives the sales and marketing activities of a sporting organisation. This can include advertising and promotion, membership drives, and market research.

Sports administrator

Probably the most well-known sports administrator in Australia is AFL chief executive Andrew Demetriou. A sports administrator runs the business side of an organisation. It can mean managing the day-to-day activities of an organisation, ensuring the operational plan is being implemented, promoting the organisation, dealing with the public, coordinating events, and many other roles. It all depends on the size and nature of the organisation.

Sports facility manager

Sports facility managers are responsible for managing the operations of sporting facilities. Facilities can include stadiums, swimming centres, athletics tracks, recreation centres, and gyms.

Player agent

You are usually directly responsible for managing the off-field affairs of an athlete. This generally means promoting the athlete, attracting sponsors, and managing the athlete’s business dealings.

Public relations manager

Public relations officers often work closely with marketing staff to promote an organisation. A public relations manager will be responsible for liaising with the media to generate good publicity, or douse the flames of bad publicity. Public relations workers are now also expected to be social media experts.

These are just some of the career opportunities available to sports management professionals. Others include player development manager, membership officer, human resources officer, and umpire.

If you’ve dreamt about a career in sports management, stop dreaming and start making it a reality with the sports business courses offered by ACPE.

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