How to market yourself to a prospective employer

by frank-stuart

So, you’ve worked hard at your studies, and you’ve completed your course, now what? After months and often years of study, marketing yourself to future employers can be a daunting prospect. Here are a few tips to help increase your chances of success.

Make use of any referrals that you have

When you are starting out in your career, or if you are making a career change, you might not have a proven work history in the industry of your choice. It is a good idea to gather anything you have that can be useful as a testimonial to support your professionalism, efficiency, integrity, and any other more specific skills that will be required in your chosen profession. Good referrals from previous employers or teachers that cover these general areas can be an enormous help. Networking in your chosen profession can also be a great way to meet prospective employers.

Make sure your resume stands out

Your resume is often the first thing an employer will see, and they will make an initial judgement on you based on its presentation and style. Ensure there are no typos or spelling mistakes, and keep it concise. It is a good idea to highlight your key skills or achievements near the top of the document, and don’t forget to tweak your resume to suit the role you are applying for. Whatever key skills the employer asks for in the job advertisement should be highlighted on your resume.

Write a personalised cover letter

Your cover letter is your chance to communicate directly with your prospective employer and you should take advantage of it. Keep it brief, a few paragraphs should be sufficient. Make sure you mention why you are interested in the role, and focus on addressing how you can help the employer rather than making the cover letter all about you and your achievements. Like your resume, your cover letter should be targeted to each individual job you apply for.

Nail the interview

Job interviews can be a nerve wracking experience for even the most seasoned professional. Take a deep breath and remember that you are there because the employer or recruiter likes your resume. Make sure you research the company and be prepared to give examples of times you have demonstrated the skills and attributes they are looking for. Give yourself plenty of time to get there, so you don’t arrive flustered or late and try to relax.

Remember, everyone who has a job has been through this process at some stage, they have been successful and chances are you will too. Finding the right employer and the right role can take time; so don’t be discouraged if you aren’t successful straight away.

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