Sporting career: sports event management

by frank-stuart

How many times have you attended a sports event and thought about the work that goes into staging such an event? Few people give it a second thought, but if you do, then perhaps you have an eye for sports event management.

When it comes to sporting events, even weekly matches require a lot of people doing a lot of work to ensure each match is run on time and with no hiccups. Then you have your one-off, or less frequent events, where a committee or board of management is usually responsible for planning and hosting.

Holding a sporting event involves a number of steps from conception to delivery. Here are some of the steps involved in sports event management.


You will need to ask yourself a lot of questions and clarify exactly what the event is designed to achieve. Questions to pose include:

  • What is the purpose of the event?
  • Is it financially and logistically feasible?
  • Where will the event be held?
  • Who is the event intended to attract?
  • Will there be enough people to plan and host the event?
  • How should the event be promoted?
  • How long will it take to organise the event?
  • Are there enough resources available?


Your budget is of course integral to the success or failure of a sports event. It’s important to do everything you can to stay within the budget, without compromising the integrity of the event.

Create a list of all the costs involved in tunning event, and if the event has been held before, refer to previous accounts.

Decide how you will go about attracting sponsorship to boost your income, and think about how you will promote the sponsors.


This is the nitty gritty of sports event management. It’s where you book the venue, register the competitors, enlist the services of a number of people to organise the event, and promote it, among many other things.

Everyone on the committee should have a an area they are responsible for or are helping with, such as catering, finance, media, sponsorship, equipment, and security.


This is when all your hard work should pay off, and the event runs smoothly and on schedule. Of course, things don’t always go according to plan, but there should be contingency measures in place to deal with any unexpected obstacles.

Event de-brief

Ask yourself whether the event was a success, and why it was or wasn’t. What went right? What went wrong? How can it be improved next time? Try to get as much feedback as you can.

Is sports event management right for you?

People who are in sports event management usually love their sport, and if it’s a career path you’re considering partly because you’re passionate about sport, then you could be on your way to an immensely fulfilling and rewarding career.

People who are interested in getting into sports event management often think about certain perks of the job, such as gaining regular access to major sporting events and rubbing shoulders with sports stars. Yes, sports event management does provide opportunities to watch a lot of incredible live sporting events, but it’s also very hard work. For many people, this hard work is all part of the attraction of this exciting career. They relish the idea of having a vision and working systematically and meticulously to make that vision come to life.

If you’re looking for a thrilling career in sports, consider kick-starting your career in sports events management with ACPE’s Degree in Sports Business >

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