Business skills for dance

by frank-stuart
27APR

Are you passionate about dance and want to teach others? If starting a dance studio is a dream of yours, and you have the qualifications, then starting your own dance business can become a reality. Running a dance studio can allow you to make money by doing something you love, while making professional use of your dance qualification. Like mastering the art of dance, turning your passion into a business requires hard work and a disciplined, professional approach. On the other hand, when you love what you’re doing, it may hardly feel like work at all!

Here are some hints to help you go about successfully starting a dance studio…

Identify your target market

Work out who your customers might be. You might offer classes for people in all age groups with all levels of ability, or you may tailor your classes to children or people interested in ballroom dancing. Once you’ve identified what kind of students you will be targeting, you need to start looking at ways to promote your business.

Promotion

In today’s wired world, you’ll need a website just to keep up with the competition when starting a dance studio. Make your website a tool for prospective students to be able to quickly and easily access information about your studio. If you’re not a tech wizard, consider hiring a web designer to help construct your website and make sure it’s search-engine friendly. Social media applications such as Facebook and Twitter can also be effective marketing tools, although don’t ignore more traditional marketing methods such as flyers and local newspaper ads.

The best form of advertising remains word-of-mouth referral, so your main goal should be to get people through the door. Offer special introductory classes at your studio and perhaps at local schools (where you might target mums as well as children).

Location

It’s very important to find studio space in an area that helps maximise your client base. Do your research to find out what is available, and consider factors such as available parking, accessibility and visibility of signage to passing pedestrians and/or vehicle occupants. You might be able to hire a dance hall to start with, or you might be able to offer lessons in a community centre.

Budget

Like anyone starting a new business, you’ll need to have a handle on your expenses. Your main outlay may be the costs of renting space, or if you own the building, there will be taxes such as council rates. Other expenses can include staff salaries, advertising, equipment and insurance. Understanding your costs will help you work out what you should charge for classes.

Qualifications

As you can see, there are a number of issues to think about if you are considering starting a dance studio and as well as knowing how to dance, you need some idea of how to run a business.

To get your career in dance instruction started, check out the dance courses offered by ACPE. They provide theoretical and practical experience that support graduates interested in pursuing a range of dance related career opportunities including teaching dance and managing a business.

Visit ACPE website >

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